With 2019 just a few days away, you may already be thinking about your content marketing, social media, and SEO strategies for the year ahead. That’s why it’s important to keep up with the key trends underway, ensuring that your business is offering leads and customers the content and information they want.
Here are just a few of the trends you can expect to see for blogs, social media, and SEO in 2019:
Voice is rapidly becoming more and more popular when it comes to SEO, as more people use voice search to find local businesses. It’s now quick and easy for people to use voice search on the go, and people who are unable to otherwise access the internet can use their voice to get the results they need.
In 2019, you’ll need to ensure that your website is optimized for voice search. When people use this type of searching, they’ll usually use terms like ‘why,’ ‘where’, ‘how,’ and ‘when’ while searching. You’ll need to use a service like https://www.click.co.uk/ and change your approach to rank for these types of long-teal voice searches.
More social media indexing
Content marketing continues to be the best way to attract new customers and leads. And it goes hand-in-hand with Search Engine Optimization. In 2019, we can expect to see a greater focus on ensuring the content being created satisfies the actual search intent. This will help make sure that the content doesn’t just rank, but also provides leads and customers with the value they’re searching for.
Social media will begin to play a greater role in SEO, while social channels can better integrate with search capabilities.
The days where you could simply add a bunch of keywords in your articles and expect your page authority to increase are long gone. These days, Google’s algorithm no longer crawls each page for a single keyword- it’s able to detect the types of keywords that are related and often used together.
These are the types of unique, niche-centric words that highlight your expertise as a leader in your industry.
This means that life is getting more difficult for spammers and those using black-hat SEO techniques, and better for brands offering their customers rich, in-depth content.
In 2019, it will be even more difficult to game the system, and brands will need to up their content marketing game.